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Andrew Roche

Digital Marketer, Consumer Goods

Hey, I'm Andrew Roche - I help individuals, groups and businesses share their story and connect with their ideal audience.

Andrew Roche's Bio:

Andrew Roche is a digital marketer He works day in and day out to enhance overall brand awareness and further improve the public perception of hte firms he works with. He is currently pursuing an MBA in Marketing & Finance through the Mike Ilitch School of Business at Wayne State University to compliment his undergraduate studies at Albion College and primary years at Cranbrook Kingswood. Andrew's true passion revolves around the marketing field. The process of creating unique voices and personalities for individuals & brands alike. Individuals and brands of all shapes and sizes require a distinct voice. This voice needs to be appealing, friendly, and informative to set them apart from the rest of the white noise and distracting fray. The ultimate purpose of this carefully crafted voice is to bridge the gap between the brand and their audience. In order to effectively formulate this two-fold entity, it is necessary to employ elements from both my hard and soft skill sets. The hard skills are relatively universal – analyzing and interpreting analytics, tailoring content so that it is SEO friendly and a working understanding when it comes to design and coding. The soft skills on the other hand are much more fluid and far more difficult to measure. A few of the more essential soft skills include the 4-C’s (critical thinking, communication, collaboration and creativity), persuasive writing, and an overall sense of curiosity due to the ever changing world in which we live.

Andrew Roche's Experience:

  • Underwriter at United Wholesale Mortgage

    August 2019 - Present | Pontiac, Michigan

  • Marketing Associate at Protect America

    January 2018 - Present | Round Rock, TX

    + Conduct market research to identify new opportunities + Gather and analyze consumer behavior data (e.g. web traffic and rankings) + Monitor competitors’ marketing activities + Produce copy pertaining to the home security & automation industry

  • Marketing Director at Travel Beyond Limits

    June 2017 - Present | Janesville, WI

    + Co-founder + Development of core processes + Attracting associates to support a steady growth trend + Built the digital marketing platform from the ground up

  • Digital Marketing Specialist at ViziRecruiter

    February 2016 - March 2017 | Troy, MI

    + Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails. + Understand customer needs and requirements in order to best meet their goals. + Monitor opportunities as they progress through the pipeline towards closing. + Research accounts, identify key players and generate interest.... See more

  • Lacrosse Consultant and Coach at C1X Lacrosse

    May 2015 - February 2017 | Canton, MI

  • Head Boy's JV Lacrosse Coach at Detroit Country Day School

    January 2014 - June 2015 | Beverly Hills, MI

    Introduced underclassmen to the programs system with the aim of preparing them to advance to the varsity level. Organized and executed practice plans geared towards developing complete, well-rounded, lacrosse players. Firmly believe that the overall goal of coaching student-athletes is three-fold: > guide student-athletes towards technical excellence; > encourage student-athletes to strive to achieve a mastery level understanding for on-field team concepts; > convey the importance of holding oneself and others to a high standard morality and character.

Andrew Roche's Education:

  • Mike Ilitch School of Business, Wayne State University

    2016 – 2021
    MBA
    Concentration: Marketing and Finance

  • Albion College

    2009 – 2013
    BA
    Concentration: English and Political Science

Andrew Roche's Interests & Activities:

Lacrosse, Field Lacrosse, Box Lacrosse, Hockey, Marketing, Digital Markeing, Search Engine Optimization, Content Marketing, Social Media, Social Media Marketing, Finance




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